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Today, the demand for high-quality cleaning services is higher than ever. People are spending increasing amounts of time on things like work and childcare, which has led to many seeking cleaning professionals to help them keep their homes clean and tidy. Many property owners or vacating tenants also seek out cleaning services before leasing out or selling their homes, so there’s no shortage of opportunities for cleaning businesses looking to grow.
In order to reach new customers and make more revenue, you need to come up with a marketing strategy that works for you. While the details will differ from business to business, some universal strategies will work for almost all cleaning companies. In this piece, we’ll explain some of these strategies and how they can help you meet and exceed your growth targets.
Use Out-of-Home Advertising
Physical advertising is still a vital part of any marketing strategy. Advertising materials like corflute signs, billboards and posters can help your cleaning business reach a wide range of potential customers and effectively target a specific geographical area.
Location is a crucial consideration when performing out-of-home advertising. If you’re providing cleaning services, you might want to target residential areas like apartment buildings. Some other common locations for out-of-home ads include train stations, public buildings and tram stops. By strategically choosing your ad placements, out-of-home advertising can be an extremely cost-effective way of building the brand of your cleaning business and acquiring new customers.
It’s also essential to create high-quality ads. Find a printing partner who has a reputation for delivering high-quality work on time and who has sufficient capacity to meet your needs. Before finalising your choice of partner, make sure to ask for some samples of their previous work to ensure that they meet your standards. Lastly, ensure that your visuals are attractive and that your messaging appeals to your audience. You can even use an animation maker to create eye-catching video content that enhances your marketing efforts across social media or out-of-home campaigns. A well-executed out-of-home campaign can grow your cleaning business exponentially, so pay attention to the details.
Connect With Potential Customers Offline and Online
To maximise your growth, networking with potential clients both in person and digitally is essential. Print your own business cards with the help of a reliable printing partner and keep them with you at all times, because you never know when an opportunity will come up. You should also attend as many business events as you can. As a cleaning company, you should also look to sell to corporate clients.
On the online front, the best way to build connections with potential customers is through social media. By creating a page on popular platforms like Instagram and Facebook, you can better connect with today’s increasingly tech-savvy customers. You can use social media to advertise your various services, publicise promos and even run paid ads to reach people who might not be aware of your business.
Being active on social media also allows you to get a better understanding of what your customers are saying about you. Staying up to date with the comments on your posts and the direct messages you receive will give you plenty of valuable insights into what you’re doing well and where you can improve to better serve your customers.
Know Your Target Audience
While almost anyone can get value from a competent cleaning service, it’s still a good idea to target a well-defined audience, especially if you’re a smaller business. Knowing who you’re selling to can help inform decisions such as what tone to adopt, what sort of messaging to use and which marketing channels to invest most heavily in.
When identifying your audience, consider the geographical location of your company. If you’re located in a university town, you might want to pitch your services to students wanting cleaner dormitories. On the other hand, if you’re operating in a fast-paced hub of commerce, your target market might consist of young professionals living in apartments who don’t have the time for cleaning due to their hectic work lives.
Your target audience will also help guide you on the types of services you should offer. For instance, an audience consisting of large homeowners living in the suburbs will likely be interested in professional rubbish removal, while the busy professionals we mentioned earlier will probably be looking for more general cleaning services. Understanding who you’re selling to is the key to being more intentional with your marketing efforts.
Create Content That Ranks
Search engine optimisation is an incredibly important and often misunderstood aspect of marketing. SEO simply refers to the practice of getting your website and individual web pages to rank higher on Google. While there are advanced strategies you can look into, like backlink building and technical SEO, the simplest and most intuitive way to improve your search engine rankings is to create valuable, high-quality content.
Mixing video and written content is a smart way to reach more people. Add value by showing your work in action. Use an online video editor to create short videos of your cleaning jobs or before and after transformations. Then, repurpose the content with a video to text tool for blog posts or social captions. This approach not only boosts engagement but also supports your SEO efforts by generating more indexable content across platforms.
When writing copy for service pages and other parts of your website, you should make use of search terms that are common among your audience and address a genuine need. You can also consider setting up a blog to help drive organic traffic towards your website. The sky’s the limit when it comes to the sort of posts you can make, but again, keyword research is vital. If there are plenty of people in your area looking up how to manage the properties of loved ones who have passed away, for instance, a blog post about managing a deceased estate will be a good use of your time. Finally, remember that you’re writing for human beings, not just search engines, so make sure that your content sounds natural as well as authoritative.
Packing Up
Today’s consumers are constantly on the lookout for reliable cleaning services that can help them keep their homes in good order. While there’s plenty of opportunity, there’s also a lot of competition. Utilising creative marketing strategies is a great way to stand out from the crowd. Start with printing marketing collateral that you can give out at events, in the streets or in mailboxes. Make sure you know your audience and what they’re searching for in order to market your services for the appropriate needs. Finally, write quality content on your website or listing frequently, and you’ll be sure to bring in more eager customers.
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