Explain services and coverage clearly
List the real services, locations, availability, inclusions and exclusions. Make it easy to find contact details, quote requirements and booking terms. Avoid implying coverage in suburbs the business does not serve.
Use accurate, useful content
Answer common customer questions about preparation, materials, access and scope. Use original information, check factual claims and update time-sensitive prices or requirements. Do not copy competitor content or publish unsupported health, bond, safety or certification claims.
Make the website accessible and easy to use
Use clear navigation, readable text, accessible colour contrast and working mobile layouts. Provide descriptive page titles and headings that match the content. Keep forms limited to information needed for a quote and explain how enquiries are handled.
Build trust responsibly
Use genuine customer reviews only with permission and present them accurately. Keep business details consistent and secure customer data. Review current privacy, consumer and advertising obligations for the website and any marketing campaign.
