Privacy Policy
This policy explains how Dirt2Tidy handles information submitted through its website and enquiries, and how you can control optional website analytics and advertising measurement.
Who this policy covers
This policy applies to the Dirt2Tidy website and information submitted when you contact us, request a quote, ask about a cleaning service or interact with a Dirt2Tidy lead form on Facebook or Instagram.
It applies to information handled by Dirt2Tidy for responding to enquiries and providing or arranging requested services.
Information we collect
Depending on how you contact us, we may receive your name, phone number, email address, postcode, suburb, city, state, requested service, preferred timing and other answers you choose to submit.
Meta Lead Ads may provide the answers you submitted in an Instant Form, together with lead and advertising attribution such as the form, campaign, ad set, ad and page identifiers. We do not need you to provide information that is not relevant to your enquiry.
How we use information
We use enquiry information to contact you, understand the service requested, prepare or discuss a quote, arrange requested cleaning services, answer questions, provide customer support and maintain records of communications and service requests.
We may also use information to protect the website and our business, meet legal obligations and improve how enquiries are handled. We do not sell your personal information.
Meta Lead Ads
If you submit a Dirt2Tidy Instant Form on Facebook or Instagram, Meta may send the answers and lead information to Dirt2Tidy so we can respond to your enquiry. Meta handles information under its own privacy terms.
Dirt2Tidy uses the information received from Meta for the purposes described in this policy and does not use it for unrelated purposes without an appropriate basis or your permission.
Service providers and integrations
We may use trusted service providers to operate the website, deliver enquiry notifications, store or organise enquiry records, display independent customer reviews and support lead workflows.
Depending on the workflow, these providers may include Resend for email delivery, Meta/Facebook for Lead Ads and advertising measurement, Trustindex for the optional reviews widget, and business workflow or record-keeping tools such as Make, Google Sheets or Zapier.
Providers receive information needed for the relevant business purpose and are expected to handle it securely. Their own privacy terms may also apply.
Effective date
This Privacy Policy is effective from 1 November 2026.
Essential storage and optional tracking
The website uses essential browser storage for security, website operation and remembering your tracking choices. Your preference is kept in this browser for up to 180 days. Optional categories are off unless you enable them in Cookie Preferences.
Analytics (Google Analytics 4) may use its _ga cookies to measure page views and limited website events such as successful callback requests and booking handoffs.
Marketing (Meta Pixel) may use _fbp and _fbc identifiers, campaign values and Meta technologies to measure page and service content views and, when a callback request is successfully accepted, a Contact conversion.
Customer reviews (Trustindex) is a separate choice: the external reviews widget loads only when you enable that category and view the reviews area. Allowing Meta Marketing does not enable the reviews widget.
Campaign attribution is kept in session storage and passed to the booking application only while Marketing is enabled.
What optional tracking receives
Google Analytics 4 receives page paths without URL query strings, page views and limited event details such as the selected service or that a booking handoff occurred. The website does not send callback form names, phone numbers, email addresses or free-text messages to Google Analytics.
If you enable Marketing, campaign attribution identifiers may be kept for the browser session and passed to the Dirt2Tidy booking application when you follow a booking link. Browser Meta Pixel events contain event details but no callback form fields.
Website callback events are not currently sent through Meta Conversions API: server-side Meta marketing events are disabled until a server-verifiable consent signal is available. Meta, Google and Trustindex process information under their own terms and privacy information.
Your tracking choices
Accept All enables Analytics, Marketing and Customer reviews. Reject Optional leaves all three disabled; essential storage and information needed to handle a callback request still work. Manage Preferences lets you choose each category separately.
Your choice is stored in this browser for up to 180 days. Use Cookie Preferences in the website footer to change or withdraw your choice later.
When you withdraw a category, the website stops new events or widget loads in that category and removes related first-party tracking cookies and campaign attribution held by the website where the browser allows it.
A choice does not undo information already sent to a provider, and the website cannot remove cookies or records controlled by another provider.
Callback requests and booking functionality
Submitting a callback form sends the details you enter to Dirt2Tidy so we can respond to your request and manage the enquiry. This customer-request processing continues if you reject all optional categories.
Optional tracking is not required to submit a form, have an enquiry handled through our CRM, or use the booking application. If Marketing is disabled, campaign identifiers are not stored for later use or appended to booking handoffs.
Retention and security
We keep personal information only for as long as reasonably necessary for the purposes described here, including responding to an enquiry, providing a quote or service, maintaining business records, resolving disputes and meeting legal obligations.
We use reasonable administrative and technical safeguards appropriate to the information and the way it is handled. No online transmission or storage method can be guaranteed completely secure.
Australian privacy context
Dirt2Tidy handles personal information in the Australian business context and seeks to comply with applicable Australian privacy requirements, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply to the relevant activity.
The specific rights and obligations that apply can depend on the nature of the information and the circumstances of the enquiry.
Your privacy choices and contact
You can ask what personal information we hold about you, request correction of inaccurate information, ask us to delete information where appropriate, or raise a privacy concern.
Use the Contact page on this website and describe the request, including enough information for us to locate the relevant enquiry. We may need to verify your identity before responding.
Some information may need to be retained where required by law or reasonably necessary for a legitimate business purpose.
Updates to this policy
We may update this policy when our website, services or information handling practices change. The current version will be published on this page with its effective date.
Service policies
- Service concerns
- If you have a concern about a completed service, contact Dirt2Tidy as soon as possible with details and supporting photographs. Our team will review the concern against the confirmed booking scope and determine the appropriate resolution.
- Cancellations and rescheduling
- Cancellations are free when requested at least 48 hours before the scheduled service. Bookings may be rescheduled when requested at least 24 hours before the scheduled service. Requests made later may be subject to availability and applicable charges.
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