Define customers and services
Choose the services, locations and customer types the business can genuinely support. Describe the work, availability, preparation, pricing basis and limits clearly. Avoid claiming qualifications, insurance, results or capacity that cannot be verified.
Build a useful local presence
Keep business contact details, service areas and booking information consistent. Share helpful, original information and maintain an up-to-date website or business profile. Do not create misleading locations, fake reviews, duplicate pages or unsupported comparisons to competitors.
Use referrals and paid promotion transparently
Ask satisfied customers for honest feedback without pressuring them or offering prohibited incentives. Get permission before using customer images, testimonials or contact details. Set an advertising budget, target relevant service areas and review results without promising that any campaign will generate a particular number of leads.
Respond and improve responsibly
Answer quote requests with a clear scope, follow up appropriately and handle complaints using documented terms. Keep customer information secure, honour unsubscribe requests and check current Australian consumer, privacy and advertising requirements for the channels used.
