Starting a cleaning business is relatively easy as it requires significantly less starting capital than most other types of businesses. On the other hand, keeping your business profitable might require some additional investment, specifically in the area of digital marketing, which is crucial to the success of any business nowadays. And while it is true that good services and products sell themselves and that marketing alone cannot save a cleaning business that cannot clean efficiently, here, we’ll focus on the benefits of investing in digital marketing.
SEO to the rescue
There really is no digital marketing without search engine optimisation which has become an integral part of any successful campaign. We can divide SEO strategies into off-site ones and on-site ones. Off-site SEO strategies tend to focus on creating traffic outside of your business’s website, whereas on-site SEO strategies prioritise bringing traffic to your website. And if you still don’t have a website, relax, you can make one in just a few clicks. Employing specialised SEO services has numerous benefits, such as generating organic traffic, helping your business get an edge over the competition and boosting your credibility. For example, promoting your business through a platform such as Google My Business will provide you with targeted leads for your cleaning business and help you rank higher in the Google Maps search. Also, you can use citations and directory management to build trust with your clients and authority for your business. Furthermore, your on-site SEO strategy should complement your off-site SEO strategy. Here, the focus is on choosing the right title, meta description, alt image tags and outbound and inbound links. Search engine crawlers also prefer content that offers value to the sites’ visitors, and that’s where the quality of your content takes the spotlight.
Old school
A common misconception about e-mail marketing is that it is a relic of the past, which is exactly why it could play a crucial role in your marketing strategy. With great accessibility and potential return on investment, email marketing is exactly what could help your cleaning business boom. There is, however, a caveat to this, as you cannot send marketing mail without consent. A way around this is to get visitors to your website to sign up to a newsletter, in which you can then include a call to action in order to increase the number of your leads or your conversion rate. Make sure to offer value through your newsletter though, as otherwise it could be perceived as too direct.
New age
If a business neglects its social media presence, it can hardly have any presence at all. With a vast majority of the world’s eligible population spending a substantial part of their day on social media, not having a social media account for your business is a grave mistake. Social media platforms allow you to generate new leads as well as communicate with existing ones in real-time. To get the most out of your social media account, you’ll have to put in the effort though. Active participation is essential, which means that you’ll have to post quality content, build a relationship with your clients via your social media of choice and respond in a timely manner to any questions or concerns. With social media marketing, remember that communication is a two-way street.
What they click is what you pay for
As its title suggests, this paragraph is focused on pay-per-click marketing or PPC. A PPC campaign includes employing the services of a third party to market your service via ads. The third party would get paid for every click they get you. The best way to go about this is to implement geo-targeting into your PPC marketing so that your ads are specifically targeted. This way, you can avoid wasting money and focus precisely on your target audience.
Lean on your clients
Finally, leveraging your existing connections is a great way to acquire new leads. To do this, you can create a referral program through which you could offer benefits to your existing clients if they refer your business to someone, therefore landing you a potential new client. Another great way to do this is by encouraging positive reviews for your business. This way, you are using social proof to persuade those still on the fence that you have just the right service for them by showing off the positive experiences your previous clients had.
